Dane Burgess is a fundraising coach for Gillebo Coaching.
In this post, Dane shares three common fundraising mistakes.
Fundraising is downright hard! But it is not impossible. I have successfully coached many people over the years to raise the necessary money for various endeavors. I've seen that no matter the reason why people try fundraising, there are three mistakes most people make.
If you're fundraising right now, ask yourself: Am I doing any of these things?
1. Your Fundraising Pitch Sounds Like Everyone Else's Pitch
Why would I financially give to you when the person that I met with a week ago has the same pitch? When calling someone to give financially, it's easy to rely on statistics and other bits of data to ask people to join your team. But, the bulk of the data means nothing if you're not keeping the interest of the person who is sitting across the table from you.
Be creative and unique. There are a lot of different opportunities out there for people to financially support. A creative pitch can draw out the heart of people and elicit a desire to join your team.
As you create a unique pitch, ask yourself this important question:
What makes my mission important to the person to whom I'm pitching?
2. You Think Social Media Will Bring The Money
Social Media is the way of the future. It is already incredibly relevant and utilized by almost everyone in the world. But no matter what, social media will never replace a face-to-face conversation--period!
Fundraising is not for the faint of heart. You have to play the long game. You are calling people to join your team and relationships go a long way. In my experience, I have gained 0% of the funds I had to raise by just using social media. All the funds I raised, were because I had face-to-face conversations with that person.
You should definitely utilize social media, but it should not be your primary form to get people to know why they should give money to you. Meeting face-to-face is king.
As you set up meetings, consider:
How can we develop a relationship that will encourage ongoing financial support?
3. You Don't Know Many People
The worst mistake fundraisers make is assuming that the most important aspect of fundraising is getting someone to give them money.
Of course, it is important to get people to support you with their money. But, potential supporters have something even more powerful than money: they have connections to people you don't know.
The most important thing within a presentation is how you can get the person sitting across from you to introduce you to their connections. If you can add a few connections to your network with each meeting then you can quickly double your list of potential supporters, which opens more funds and opportunities.
To encourage your donors to share their contacts, ask yourself this important question:
What would compel you to share someone's story with your network?
If you are interested in learning more then contact me. I would love to help you reach your fundraising goals.