The Insider highlights men and women who offer tips and information on their given field.

This week we highlight Ethan Potts, Realtor at Windermere Real Estate.

Connect with Ethan Potts

Connect with Ethan Potts

WHAT IS YOUR CURRENT ROLE AND WHAT DOES A ‘DAY-IN-THE-LIFE’ LOOK LIKE FOR YOU?

I am a realtor at Windermere Real Estate in Whatcom County.

I respond to emails in the morning, write hand-written notes to clients, create marketing materials, develop myself through consuming continuing education pieces, call past clients, have lunch with potential clients, show homes to current clients, and attend social events.

All of these can change if something needs to happen for my client immediately. There are times when this is case, but, as I have grown in the profession, I have learned that it is a lot less often as you get more comfortable in your skills and ability to handle negotiations.  

WHAT EXCITES YOU MOST ABOUT YOUR WORK AND WHY IS IT MEANINGFUL TO YOU?

I love meeting new people and then adding value to those people through meeting their real estate goals. Every client and sale is different and it's my job to figure out what my clients need and ensure that I get it for them. It is really fun to be able to provide something of value to a home buyer or seller. You really get to know people over the course of multiple months. I also get excited about selling something that my clients actually want to buy, not talking them into something they don't want.

WHAT IS ONE THING YOU WISH YOUNG PROFESSIONALS KNEW BEFORE ENTERING THE PROFESSIONAL WORLD?  

I would want a young professional to know that I believe real estate is a different type of sales.

For most people, a home will be the biggest purchase of their life.

I'm not selling televisions or special knives, but when realtors treat the selling process similar to high-pressure sales, I believe we have missed the point and aren't truly representing our clients in a way that has their best interest in mind. I would tell them to consider themselves a trusted real estate advisor as opposed to a salesperson.

ANYTHING YOU WOULD LIKE TO SHARE WITH SOMEONE WHO IS HOPING TO WORK IN YOUR INDUSTRY OR ROLE?

It is very easy to not have boundaries in your schedule, but the more you are able to understand negotiating situations, your schedule can be managed much better even without an assistant or partner. 

Always be looking for areas to add unique value to your clients and look for ways to actually earn your commission. Finally: participate in the community. Do something for someone other than yourself.

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